See how Surescripts transformed its HIMSS booth into a welcoming cafe-style environment designed to spark conversations, strengthen partnerships, and create memorable attendee experiences through hospitality-driven exhibit design.
In this video, Dee Lukas, Principal Field Marketing Manager at Surescripts, shares how the team combined warm hospitality, clean branding, spacious layouts, LED-driven visuals, and daily networking experiences to create an environment where customers, partners, and healthcare leaders could engage in meaningful conversations. Discover how thoughtful exhibit design can turn a busy show floor into a welcoming destination that encourages relationship-building, strengthens brand perception, and keeps attendees coming back.
Surescripts transformed its HIMSS exhibit into a hospitality-driven, cafe-style environment designed to encourage meaningful conversations, strengthen industry relationships, and create a welcoming experience for attendees. Through thoughtful branding, LED-powered visuals, spacious layouts, and daily networking opportunities, the booth became a destination that elevated engagement and reinforced the Surescripts brand on a crowded show floor.
Cafe-style exhibit design created a comfortable, welcoming space for customers, partners, and healthcare leaders to connect
Clean branding, warm materials, and dynamic LED visuals helped attract attention while reinforcing brand identity
Spacious layouts and daily networking experiences encouraged relationship-building and increased attendee engagement
