Resources

Trade shows offer startups a rare chance to gain investor exposure, showcase technology, and build credibility. This guide teaches startups how to pick the right events, maximize budgets, design effective booths, and measure ROI.

Ready to make your brand stand out on the crowded trade show floor? Our comprehensive guide, "Trade Show Graphics: The Essential Guide," delivers expert strategies for transforming your exhibit graphics from ordinary to extraordinary.

This practical resource reveals how to create high-impact visuals that capture attention, communicate your message clearly, and drive measurable results.

Creating an engaging inline exhibit experience that leaves a lasting impression on attendees can be challenging. If you don’t know where to begin, we’re here to help!

We’ve created a guide filled with practical insights and tips to help you amplify your brand, connect with your audience, and generate leads with your inline booth. Discover how to create a show-stopping trade show experience!

Choosing the right trade show can feel daunting, especially when you’re considering how to achieve measurable results and produce a high return on investment (ROI).

Our comprehensive guide offers a step-by-step approach, based on key criteria, to help you evaluate and choose the best trade shows to connect with your target audience and achieve your goals. 

Planning for a trade show can be overwhelming, but it doesn't have to be! Our Sweet 16 Essential Checklist focuses on simplifying the exhibiting process to ensure you don't miss any critical steps when planning your trade show.

From defining target personas and securing your booth space, to following up with attendees, you won’t miss a step!

Ready to master your trade show process? Whether you're a seasoned exhibitor or just starting, our Trade Show Exhibitor Actionable Planning Guide is your ultimate resource for managing every aspect of your trade show. This comprehensive guide will ensure your next exhibiting experience is seamless from start to finish, giving you peace of mind that all the details are covered. Discover how to make the most of your next trade show!

Elevate your exhibit experiences with our exclusive e-book. Inside you'll gain expert insight into creating engaging, data-driven, and measurable trade show exhibits that set your brand apart.

Learn how to stand out on the show floor and achieve results through attendee-focused exhibits. It’s time to make it memorable – download the e-book to learn how from industry experts.

Digital activations enhance the attendee journey within your exhibit, offering memorable and interactive experiences to elevate your brand and messaging. These activations also serve as valuable measurement tools, allowing you to capture leads and gather data to measure dwell time, content popularity, booth traffic, and overall brand impact.

Our 2D2A methodology is unique in the industry. As trade show marketing experts, we start with your business objectives and integrate tactics to help you reach them. As exhibit builders, we leverage the methodology and insights to create exhibits that stand-out on the show floor. And as trade show measurement experts, we provide insights to improve your program continually.

What are the types of large exhibits? From multi-story masterpieces to immersive peninsula designs, large exhibits come in many forms to meet your specific needs and booth footprints. Download our infographic to explore your options and learn about the benefits of large exhibits.

This infographic compares the benefits and trade-offs of purchasing, renting, and using hybrid trade show exhibits. Purchasing offers long-term consistency and control but comes with higher upfront costs and maintenance. Renting is flexible and lower-cost per show, while hybrid options blend both approaches to allow customization with the agility of rental elements.