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Rollomatic tradeshow exhibit IMTS 2026

Rollomatic at IMTS 2026: Bringing the Road to Automation to Life

Rollomatic partnered with Skyline to translate its “Road to Automation” strategy into a welcoming, technology-focused exhibit at IMTS 2026.

Project at a Glance

The 70′ × 70′ space combined machinery displays, an illuminated entry tunnel, and hospitality areas—and was designed to reconfigure for a future 40′ × 40′ exhibit.

  • Client: Rollomatic
  • Event: IMTS 2026
  • Industry: Precision grinding and manufacturing technology
  • Exhibit footprint: 70′ × 70′
  • Design approach: Standardized modular components with selective customization
  • Future-use planning: Designed to reconfigure into a 40′ × 40′ exhibit
Rollomatic tradeshow booth at IMTS

Making Complex Technology Approachable

Rollomatic wanted manufacturers to see automation as a series of achievable steps. Its IMTS exhibit needed to communicate that message while showcasing sophisticated machinery, welcoming customers, and supporting meaningful conversations. The company also wanted to maintain a premium show presence while planning for more efficient use of its exhibit investment across future events.

Rollomatic event booth experience at IMTS

Building a Visitor Journey Around the Road to Automation

Skyline helped turn the “Road to Automation” concept into a physical experience.

An illuminated tunnel created a distinctive entrance and introduced the exhibit’s central message. Machinery near the front established technical credibility, while digital content, product displays, and meeting areas helped visitors connect Rollomatic’s capabilities with their own manufacturing needs.

Inside, a large hospitality area gave customers room to sit down and speak with the Rollomatic team. Together, these elements balanced technology with a welcoming environment for business conversations.

Rollomatic custom modular exhibit

Designed for More Than One Show

The exhibit combined standardized modular components with selective customization to create a distinctive environment with future use in mind.

Major elements of the 70′ × 70′ IMTS exhibit were designed to reconfigure into a 40′ × 40′ footprint at a subsequent event. That adaptability supported Rollomatic’s goal of preserving a high-quality brand experience while making its exhibit program work across different spaces.

Explore the Strategy Behind the Exhibit

Read the full story for a closer look at the visitor journey, the balance of machinery and hospitality, and the planning behind the exhibit’s future reuse.

 Read More
Rollomatic Automation Blog Post

Bring Your Next Exhibit Challenge to Skyline

Your products may be complex. The experience of discovering them should feel clear and inviting.

Skyline helps brands turn technical stories into engaging trade show environments designed around their audiences, business goals, and event programs.

Let’s Talk About Your Exhibit

Frequently Asked Questions

How can trade show exhibits balance machinery and hospitality?

The most effective exhibits give each its own zone. Equipment goes where it draws people in and shows technical credibility. Seated meeting space goes farther inside, where conversations can happen without the noise of the aisle. At IMTS 2026, Rollomatic placed machinery near the front of its 70′ × 70′ exhibit and a large hospitality area inside, so visitors moved naturally from seeing the technology to talking with the team.
Can large custom exhibits be reconfigured for smaller shows?

Yes, when they're planned for it from the start and leverage custom modular systems. Combining standardized modular parts with selective custom elements lets a large exhibit be scaled down for other events without losing its brand look.
How can manufacturers make complex technology approachable at a trade show?

Start with one clear story, then design the visitor's path around it. Rollomatic’s exhibit at IMTS is a great example. The company built its exhibit around the "Road to Automation," which presented automation as a series of achievable steps. An illuminated entry tunnel introduced the idea, and digital content, product displays, and meeting areas helped visitors connect it to their own operations.
What should manufacturers look for in an IMTS exhibit partner?

Look for a partner that can turn a technical message into a visitor experience, design for heavy equipment and hospitality in the same space, and plan for reuse across shows of different sizes. Skyline designs IMTS trade show exhibits for manufacturing and technology brands, including modular exhibits built to reconfigure.

 

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