Creating a Measurable & Impactful Large Exhibit

Trade show exhibits represent one of the largest investments in a marketing budget. Yet too often, they’re approached as a checklist rather than a measurable strategy. Creating a Measurable & Impactful Large Exhibit introduces Skyline’s CMX (Custom Modular Experience) methodology, a data-driven framework that helps marketers design exhibits aligned with business objectives.

Using the CMX 2D2A process (Discover, Define, Activate, and Analyze) Skyline demonstrates how to create immersive, results-focused exhibit experiences. This guide and case study offer practical insights, showing how intentional design, digital integration, and measurable outcomes turn exhibit marketing into a strategic advantage.

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