Elevate Your Exhibiting Program
Welcome to CMX Insights, your resource for staying ahead of the curve in exhibit marketing. We are thrilled to provide you with industry insights, expert tips, emerging trends, and in-depth analysis on combining custom modular design with measurable, human-centered experiences and digital activations to elevate your exhibit results. Our curated content will give you the knowledge and tools to engage your target attendees, stand out on the show floor, and drive real, measurable results.
Despite representing the most significant investment in the marketing budget, most exhibit marketing programs are often treated as mere checklists rather than strategic initiatives. To compound the issue, marketers are not provided with the time or tools to measure and enhance their exhibiting program. Read more...
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Capturing the attention and interest of attendees at trade shows requires a well-designed and thoughtfully executed attendee journey. By mapping the journey throughout your exhibit, you can ensure that every interaction aligns with your brand's messaging, values, and objectives. Read more...
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Exhibiting at a trade show is a great face-to-face opportunity to connect with potential customers, highlight your products or services, and generate leads. However, many companies make the mistake of solely relying on badge scans as their lead generation strategy. Read more...
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In the fast-paced world of trade show marketing, staying ahead of the curve is critical. With ever-changing trends, dynamic competitive environments, client needs, and budgetary changes, custom exhibit rentals are a secret weapon. Read more...
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Trade shows are the perfect platform to connect with potential clients, generate leads, and amplify your brand. However, with every exhibitor vying for attention, it's essential that your exhibit stands out from the crowd. Read more...
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When attending trade shows, it's essential to recognize that the connections you make are not just another business card in your collection; they are the lifeblood of your sales pipeline. Read more...
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When it comes to connecting with people and making a lasting impression, there's nothing quite as powerful as brand storytelling. In today's crowded landscape, we crave authentic, meaningful experiences with the brands we love. Read more...
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As marketers we understand that every dollar in the budget counts, and trade shows often represent the most significant investment in our budget. However, most exhibit programs are treated like checklists, requiring a more strategic approach to deliver on business objectives. Read more...
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