Educational Trade Show Resources, Planning Tools and Templates
Your go-to for tips, trends
and case studies

On-Demand Webinar
Digital Narrative by Design: Crafting In-Booth Tech Experiences That Tell Your Brand Story
Skyline Exhibits presents an exclusive webinar featuring experiential experts from Gen City Labs
Wednesday, March 26, 2025 1:00 PM - 2:00 PM CT
Connecting with prospects and customers on a busy show floor requires more than just an attractive booth. It demands a compelling story that captures attention and creates lasting impressions.
Our expert speakers from Gen City Labs will guide you through the storytelling process, from concept development through execution. You'll gain actionable insights on blend creativity with strategy to develop exhibit experiences that drive engagement and deliver measurable results.
GUIDE
How to Design and Execute a High-Impact Inline Exhibit
Connecting with your audience at a trade show begins long before you enter the exhibit hall. It requires a strategic approach to your exhibit design, pre-show marketing and communication, and training your booth staff.
Our new guide, “How to Design and Execute a High-Impact Inline Exhibit”, provides actionable insights and practical tips to create an engaging attendee experience, generate leads, and drive results in an inline exhibit space.
Trade Show Selection: A Comprehensive Guide
Choosing the right trade show can feel daunting, especially when you’re considering how to achieve measurable results and produce a high return on investment (ROI). Our comprehensive guide offers a step-by-step approach, based on key criteria, to help you evaluate and choose the best trade shows to connect with your target audience and achieve your goals.

Welcome to the ultimate guide to exhibiting!
Ready to master your trade show process? Our Trade Show Exhibitor Actionable Planning Guide is your ultimate resource for managing every aspect of your trade show. This comprehensive guide will ensure your next exhibiting experience is seamless from start to finish, giving you peace of mind that all the details are covered. Discover how to make the most of your next trade show!

Gotta Know It | Skyline Educational Blog

The Art of High-Impact Booth Graphics
Presenters: Morgan Fletcher, Graphic Designer, & Matt King, Graphic Support Mgr
September 2024 | Watch Recording

How to Stand Out in an Inline Exhibit
Presenters: Brent Reierson, Chris Ybarra & Valerie Carstens
July 2024 | Watch Recording

Beyond Business Cards: Mastering Trade Show Lead Generation
Presenter: Brian Lanning & MarketingProfs
June 2024 | Watch Recording

Measuring Success: A Guide to Data-Driven Exhibit Strategy with CMX
Presenters: Niru Desai & Brian Lanning
March 2024 | Watch Recording

2024 and Beyond: How AI is Transforming Experiential Marketing
Presenters: Adrian Sanchez & Chris Ybarra
January 2024 | Watch Recording

Justify Your Exhibit Spend with Universal Lead Capture (featuring Captello)
Presenters: Adrian Sanchez & Chris Ybarra
September 2023 | Watch Recording

2024 Exhibit Budgeting Trends
Presenters: Wendy Gibson, CMO, and Matt Waterwall, Key Account Strategist
August 2023 | Watch Recording

Making the Most of Your Large Exhibit: Design & Marketing Considerations
Presenters: Adam Deming & Valerie Carstens
March 2023 | Watch Recording

Trade Show Exhibit Rental or Purchase? Don't Just Roll the Dice
Presenters: Brian Lanning & Lisa Venegas
February 2023 | Watch Recording
Complimentary Educational White Papers & Tools
Create an experience that is the right fit for your brand
