There are numerous considerations when preparing to exhibit in a large space. What steps should you take to successfully achieve your marketing objectives and make it worth your investment?
In our March webinar, Valerie Carstens, Branding, and Adam Deming, Creative Director, Exhibit Design, outline the process of exhibiting in a large space from both the marketing and exhibit design perspectives. Starting with what drives brands to scale up to a larger exhibit, how to measure and achieve marketing objectives, and the important role that exhibit design plays in connecting with your audience and amplifying your brand.
Our marketing and design experts provide guidelines for the planning, development, and execution of exhibiting in a large footprint.
Listen on-demand to learn how to create your timeline for design and development of a large exhibit, understand the trade show floor plan and placement strategies, optimize exhibit design for growth opportunities and business objectives, and more!
During the session, Valerie and Adam also explore how larger environments create opportunities for deeper engagement—from immersive product demonstrations and private meeting areas to integrated digital activations and hospitality spaces. They discuss how to align messaging, graphics, and architectural elements so that every touchpoint reinforces your value proposition and supports meaningful conversations.
You’ll gain insight into budgeting considerations, cross-functional collaboration, and the importance of early planning with show organizers and partners. The webinar also covers staffing strategies, attendee flow, and ways to measure success beyond lead volume, including brand perception, quality of engagement, and post-show follow-up performance. Whether you’re moving from a 10x20 to a 20x20 or planning a major island exhibit, this recording provides actionable guidance to help you scale with confidence and maximize your return on investment.
