Our February webinar explored the many variables to keep in mind when making the decision to rent or purchase your trade show exhibit.
It’s a question we often hear from clients in our discovery process. Focusing on your exhibit marketing goals and objectives is essential to build a strategy that works for your brand, provides the flexibility needed for your trade show schedule, and utilizes your budget as efficiently as possible.
Our presenters, Brian Lanning, Senior Managing Director of Key Accounts, and Lisa Venegas, Senior Account Executive, have a wealth of experience helping clients create exhibit experiences that exceed expectations. They explained what to consider and look out for when making the decision to rent or purchase, so you can find the right fit for your brand.
During the session, Brian and Lisa also broke down the financial, logistical, and strategic factors that often influence this decision. From understanding total cost of ownership and storage considerations to evaluating refurbishment cycles and long-term brand consistency, they provided practical guidance rooted in real-world experience. Attendees learned how exhibiting frequency, booth size variability, and evolving marketing priorities can all impact whether renting or purchasing delivers the greatest return on investment.
The webinar also addressed common misconceptions—such as assuming renting limits customization or that purchasing always guarantees long-term savings. Through client examples and scenario comparisons, our team demonstrated how both approaches can be tailored to support scalable growth, product launches, and shifting campaign objectives. Whether you exhibit once a year or manage a full national schedule, this recording offers actionable insights to help you move forward with confidence and a clear strategy aligned to your goals.
If you’re making the decision whether to rent or purchase your exhibit and need clarity on all of the options available, you can view our full presentation here.
