Introducing CMX Insights

Learn how to leverage custom modular design and human-centered experiences to elevate your exhibiting program.

Welcome to CMX Insights, your resource for staying ahead of the curve in exhibit marketing. We are thrilled to provide you with industry insights, expert tips, emerging trends, and in-depth analysis on combining custom modular design with measurable, human-centered experiences and digital activations to elevate your exhibit results. Our curated content will give you the knowledge and tools to engage your target attendees, stand out on the show floor, and drive real, measurable results.


It's not just ROI, its your future

It's Not Just ROI; It's Your Future

Despite representing the most significant investment in the marketing budget, most exhibit marketing programs are often treated as mere checklists rather than strategic initiatives. To compound the issue, marketers are not provided with the time or tools to measure and enhance their exhibiting program. However, by embracing a data-driven approach and incorporating measurement into the attendee journey, marketers can understand and enhance the value of their exhibiting program.



attendee journey tradeshow booth layouts

It's Not Just a Layout; It's an Attendee Journey

Capturing the attention and interest of attendees at trade shows requires a well-designed and thoughtfully executed attendee journey. By mapping the journey throughout your exhibit, you can ensure that every interaction aligns with your brand's messaging, values, and objectives.


It's Not Just a Badge Scan; It's Pipeline

Exhibiting at a trade show is a great face-to-face opportunity to connect with potential customers, highlight your products or services, and generate leads. However, many companies make the mistake of solely relying on badge scans as their lead generation strategy.

exhibit rental skyline

It's Not Just a Rental; It's Flexibility

In the fast-paced world of trade show marketing, staying ahead of the curve is critical. With ever-changing trends, dynamic competitive environments, client needs, and budgetary changes, custom exhibit rentals are a secret weapon.

branding tradeshow graphics

It's Not Just a Graphic; It's Your Brand

Trade shows are the perfect platform to connect with potential clients, generate leads, and amplify your brand. However, with every exhibitor vying for attention, it's essential that your exhibit stands out from the crowd.

networking connecting events

Trade Show Engagement: Elevating Connections Beyond Handshakes

When attending trade shows, it's essential to recognize that the connections you make are not just another business card in your collection; they are the lifeblood of your sales pipeline.

brand story experiences

Embracing Your Brand Story Through Exhibits

When it comes to connecting with people and making a lasting impression, there's nothing quite as powerful as brand storytelling. In today's crowded landscape, we crave authentic, meaningful experiences with the brands we love.

measuring tradeshows roi

The Power of Measuring Trade Shows

As marketers we understand that every dollar in the budget counts, and trade shows often represent the most significant investment in our budget. However, most exhibit programs are treated like checklists, requiring a more strategic approach to deliver on business objectives.

stevie awards winner Skyline

Skyline Awarded Stevie® at the 2023 International Business Awards

Skyline Exhibits, a leading provider of brand-elevating trade show experiences, was named the winner of a Bronze Stevie® Award in the Brand & Experiences - Exhibition Experience category in the 20th Annual International Business Awards®.

exhibitorlive 2023 webinar

On-Demand Webinar: Behind the Scenes at EXHIBITORLIVE

Our expert team provided an authentic look at how we created and measured an engaging, attendee-focused exhibit experience at EXHIBITORLIVE in 2023. You will see firsthand how we used our proprietary CMX 2D2A (Discover, Define, Activate, and Analyze) methodology to achieve our business objectives and measure the results of our data-driven approach.

"Capturing the attention and interest of attendees at trade shows requires a well-designed and thoughtfully executed attendee journey. By mapping the journey throughout your exhibit, you can ensure that every interaction aligns with your brand's messaging, values, and objectives."

– Adam Deming, Creative Director of Exhibit Design

"Capturing leads at trade shows requires a strategic approach. To truly make the most out of exhibiting, it's important to have a comprehensive lead generation plan in place including digital tools, such as Universal Lead Capture, to generate qualified leads and maximize your sales pipeline. "

– Chris Ybarra, Digital Production Director

"Renting exhibit structures allows marketers to take a comprehensive approach to their exhibiting programs. Combining exhibit rentals, owned structures, and custom elements in a hybrid exhibit design can significantly elevate your brand."

– Brian Lanning, Managing Director - Key Accounts

"Creating a measurable and impactful large exhibit isn't just about analyzing past performance; it's about building a foundation for future success."

– Valerie Carstens, Marketing Communications Specialist


"The visuals on your exhibit structure are not just graphics; they embody your brand."

– Matt King, Graphics Supervisor

"Measuring exhibit performance is not just retrospective analysis; it's about forward-thinking and building a solid foundation for future success. Adopting an insights-driven approach that leverages data and proven strategy can elevate your exhibiting program to new heights."

– Niru Desai, VP of Strategy